Information Notice – General Data Analysis for Research & Development of Products and Services


Polestar Performance AB, a Swedish legal entity with company registration number 556653-3096 with address Assar Gabrielssons Väg 9, SE-405 31, Gothenburg, Sweden, hereinafter referred to as "Polestar," "we," "us," will as controller process your personal data as further described below.

Purpose and legal basis for processing

To better understand how to improve our products and services, and which new ones to develop, we take a data-driven approach and leverage vehicle, product, customer and sales data to inform the direction of product and service development. The processing spans a wide range of analytics, modeling and research performed by our analysts and data scientists.

The legal basis for this processing is legitimate interest. We will generally not seek your consent unless this is deemed necessary in the individual case or required by applicable law. However, where possible, we restrict analyses to anonymized or pseudonymized data. The processing does not include any automatic decision-making, such as profiling of you.

Data Categories

The data we process are not tied or limited to a specific products or services (e.g., Polestar Connect, Polestar ID, Connected Safety, etc.), but instead refer to a broad range of data analyses geared towards the general goal of product and service development. No data is collected as part of the data processing outlined in this notice. But we refer to information notices of services published at for further information about which data are collected and its retention time.

Disclosure / Recipients of your personal data / Transfer

Your personal data will be disclosed to and processed by our affiliates for the above purposes. In relation to our affiliates located outside of the European Economic Area (EEA), we will transfer your personal data on the basis of the Standard Contractual Clauses adopted by the European Commission.

Termination of data collection

We strictly follow the rules for termination of data collection. More information can be found within the information notices for services, which are published at As the owner of the vehicle and other data we collect, you should contact our Customer Service, either by phone, email or via the form described at the end. To find the contact information relevant to your market, please visit the link

Right to lodge a complaint with a supervisory authority

If you believe that we are processing your personal data in violation of privacy laws and regulations, you have the right to lodge a complaint with the supervisory authority. The supervisory authority in Sweden is Datainspektionen, and their address is:


Box 8114

SE 104 20 Stockholm


To exercise your rights as a data subject, e.g. to obtain information or access Personal Data that Polestar processes, please use this WEB FORM.

For more information on your rights in relation to our processing of your personal data and contact details for further information and complaints, as well as contact details for our Data Protection Officer, please see the Privacy Policy.

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