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Cookie policy

Polestar Performance AB, a Swedish legal entity with company registration number 556653-3096, whose address is Assar Gabrielssons Väg 9, SE-405 31, Gothenburg, Sweden, hereinafter referred to as "Polestar," "we," "us," will, as controller, process your personal data as further described below.

When you visit our web site, we will use cookies and similar technologies to enhance your browsing experience, personalize content and ads, provide social media features, and analyze our traffic. Thus, cookies might store information about you, your preferences, or your device. The information does not usually directly identify you, but it can give you a more personalized web experience. In order for the website to function properly, we always strive to use strictly necessary cookies; however, in order to provide you with the optimal experience and functions on this website and to provide you with personalized content, we will use functional, performance, advertising, and statistical cookies, provided that you have given your consent to such use.

Because we respect your right to privacy, you can choose not to allow some types of cookies. The tables below set out the specific cookies within each category that are used on this website and specify the purpose of each cookie, as well as how long the information will be stored. Click on the different category headings to find out more and choose your settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.

Cookies are small text files that are stored on your device when you visit a website. They help us enhance your user experience on our site and help us learn what information interests you. In order to put you in control, we have created a cookie privacy manager that allows you to decide how cookies are used when you visit our polestar.com websites. To change your cookie preferences, please delete your cookies in your browser and reload this page.

We will need to use a cookie to remember the choices that you have made in our cookie privacy manager. This will have a couple of consequences:

  • If you delete all your cookies, you will have to update your preferences with us again.
  • If you use a different device or browser you will have to tell us your preferences again.

Legal basis for processing

Since the website would not work without the strictly necessary cookies, this category of cookies is always on when you visit our website. The legal ground for using strictly necessary cookies is our legitimate interest in providing you with a functioning website.

However, when functional, performance, statistics, and advertising cookies are used, we rely on your consent. Upon entering the website for the first time, you will see a banner with information about our use of cookies and be requested to consent to the use of cookies. You are not required to consent to functional, performance, and advertising cookies to access the website; however, some services and functions require the use of cookies and may be limited or inaccessible without your consent.

We process your geolocation data in the form of your IP address to ensure that we can provide you with the services closest to your current location. This functionality will be used throughout our website. The consent for this is taken through your browser and can be adjusted within the browser settings.

You have the right to withdraw your consent at any time you wish to do so do by directing a request for withdrawal of consent to the Data Protection Officer. Should you wish to contact us about this data or other personal data that we might process in relation to you, please refer to the "Your rights and contact information" section below.

Disclosure / Recipients of your personal data

Your personal data will be disclosed to and processed by our affiliates and business partners, such as our advertising partners, including, e.g., Salesforce, which is further described below, as well as third-party data providers, our media agency, providers of demand-side platforms (DSPs), analytics partner and social media platforms. These collaboration partners are located within the EU/EEA (including Sweden, Norway, Ireland, the Netherlands, UK, Germany, and Belgium) and the U.S.. When we transfer your Personal Data to a third country which has a lower level of protection of personal data than within the EU/EEA, we use the standard contractual clauses approved by the European Commission to ensure a sufficient level of protection for your personal data. For further information regarding which parties we share your personal data with, please see the third parties listed in the tables below.

Retention time

We will retain your personal data in accordance with what is stated in the tables below for each cookie.

Your rights and contact information

For more information on your rights in relation to our processing of your personal data and contact details for further information and complaints, as well as contact details for our Data Protection Officer, please visit our Privacy Policy

Information about cookies and similar technologies

General information regarding our collaboration partners

Salesforce

One of our collaboration partners is Salesforce, who provides a technology platform (Audience Studio and Data Studio) that helps us manage and protect our customer data. We use Salesforce Audience Studio to compile data about your behavior on our website and data that you have provided to us previously (provided that you have consented to such processing) in order to create segments. Please read more about how we conduct profiling in our Privacy Policy, under "Marketing." Salesforce Audience Studio uses various types of cookies, including, e.g., HTTP cookies, which include a unique user ID that is placed on your device or computer, as well as pixel tags used to obtain information about the computer or device that is used when you view a certain web page: e.g., the IP address of the computer or device to which the pixel tag is sent and the browser type. For further information regarding Salesforce Audience Studio, please visit: https://www.salesforce.com/products/marketing-cloud/sfmc/audience-studio-privacy/. In the below tables we have listed the specific cookies used on our website that are placed by Salesforce.

Strictly necessary cookies

These cookies are necessary for our website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but then some parts of the site will not work. These cookies do not store any personally identifiable information.

First party

Host: www.polestar.com

Name: XSRF-TOKEN

Description: This cookie is written to help with site security in preventing Cross-Site Request Forgery attacks.

Lifespan: 2 hours

Host: media.polestar.com

Name: XSRF-TOKEN

Description: This cookie is written to help with site security in preventing Cross-Site Request Forgery attacks.

Lifespan: 2 hours

Host: www.polestar.com

Name: JSESSIONID

Description: General-purpose platform session cookie, used by sites written in JSP. Usually used to maintain an anonymous user session by the server.

Lifespan: Session

Third party

Host: .onetrust.com

Name: __cfduid

Description: This domain is owned by OneTrust, a privacy management software which helps organizations achieve compliance with global regulations.

Lifespan: 7980 years

Performance cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site and will not be able to monitor its performance.

First party

Host: .polestar.com

Name: _gclxxxx

Description: Google conversion tracking cookie.

Lifespan: 3 months

Host: .polestar.com

Name: _hjid

Description: Hotjar cookie. This cookie is set when the customer first lands on a page with the Hotjar script. It is used to persist the random user ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID.

Lifespan: a year

Host: .polestar.com

Name: _gid

Description: This cookie name is associated with Google Universal Analytics. This appears to be a new cookie, and as of Spring 2017 no information is available from Google. It appears to store and update a unique value for each page visited.

Lifespan: a day

Functional Cookies

These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages. The purpose of these cookies is to provide you with a more personalized experience on our site based on your previous visits and selections. If you do not allow these cookies, then some or all of these services may not function properly.

First party

Host: .polestar.com

Name: _gclxxxx

Description: Google conversion tracking cookie.

Lifespan: 3 months

Host: .polestar.com

Name: _hjid

Description: Hotjar cookie. This cookie is set when the customer first lands on a page with the Hotjar script. It is used to persist the random user ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID.

Lifespan: a year

Host: .polestar.com

Name: _gid

Description: This cookie name is associated with Google Universal Analytics. This appears to be a new cookie, and as of Spring 2017 no information is available from Google. It appears to store and update a unique value for each page visited.

Lifespan: a day

Targeting/Advertising cookies

These cookies may be set through our site by our advertising partners. They can be used and shared by those companies to build a profile of your interests and show you relevant adverts on other sites. They are also used to limit the number of times you see an advertisement, as well as help measure the effectiveness of the advertising campaigns. They remember that you have visited a website, and this information is shared with other organizations, such as advertisers. Quite often, targeting or advertising cookies will be linked to site functionality provided by the other organization. This is based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less-targeted advertising.

First party

Host: support.polestar.com

Name: awxxxx

Description: Used to attribute commission to affiliates when you arrive at the website from an affiliate referral link. It is set when you click on one of our links and used to let the advertiser and us know the website from which you came.

Lifespan: a month

Host: media.polestar.com

Name: awxxxx

Description: Used to attribute commission to affiliates when you arrive at the website from an affiliate referral link. It is set when you click on one of our links and used to let the advertiser and us know the website from which you came.

Lifespan: 2 hours

Host: .polestar.com

Name: awxxxx

Description: Used to attribute commission to affiliates when you arrive at the website from an affiliate referral link. It is set when you click on one of our links and used to let the advertiser and us know the website from which you came.

Lifespan: a year

Host: www.polestar.com

Name: awxxxx

Description: Used to attribute commission to affiliates when you arrive at the website from an affiliate referral link. It is set when you click on one of our links and used to let the advertiser and us know the website from which you came.

Lifespan: a year

Host: www.polestar.com

Name: awxxxx

Description: Used to attribute commission to affiliates when you arrive at the website from an affiliate referral link. It is set when you click on one of our links and used to let the advertiser and us know the website from which you came.

Lifespan: a year

Host: .polestar.com

Name: _gat_xxxxxxxxxxxxxxxxxxxxxxxxxx

Description: We use the web analysis tool "Google Analytics" to analyze the behavior of website users on an anonymous and aggregated level. Google's possibility to use and share information collected by Google Analytics about your visits to our Website is restricted by the Google Analytics Terms of Service, available at http://www.google.com/analytics/terms/us.html, and the Google Privacy Policy, available at http://www.google.com/intl/en/policies/privacy/. This specific Google Analytics cookie is used for the purpose of providing targeted marketing.

Lifespan: a few seconds

Host: .polestar.com

Name: _fbp

Description: Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers

Lifespan: 3 months

Host: .legal.polestar.com

Name: awxxxx

Description: Used to attribute commission to affiliates when you arrive at the website from an affiliate referral link. It is set when you click on one of our links and used to let the advertiser and us know the website from which you came.

Lifespan: a year

Third party

Host: .atdmt.com

Name: AA003

Description: This domain is owned by Atlas Solutions which is in turn owned by Facebook. Atlas is an online advertising business, targeting users through tracking their web activity. From September 2014 the company re-launched under the ownership of Facebook, promising the ability to reach known users and target adverts based on profiles generated using Facebook's user data.

Lifespan: 3 months

Host: .atdmt.com

Name: ATN

Description: This domain is owned by Atlas Solutions which is in turn owned by Facebook. Atlas is an online advertising business, targeting users through tracking their web activity. From September 2014 the company re-launched under the ownership of Facebook, promising the ability to reach known users and target adverts based on profiles generated using Facebook's user data.

Lifespan: 2 years

Host: .doubleclick.net

Name: test_cookie

Description: This domain is owned by Doubleclick (Google). The main business activity is: Doubleclick is Googles real time bidding advertising exchange.

Lifespan: 7980 years

Host: .doubleclick.net

Name: IDE

Description: This domain is owned by Doubleclick (Google). The main business activity is: Doubleclick is Googles real time bidding advertising exchange.

Lifespan: a year

Host: .facebook.com

Name: fr

Description: This domain is owned by Facebook, which is the world's largest social networking service. As a third party host provider, it mostly collects data on the interests of users via widgets such as the 'Like' button found on many websites. This is used to serve targeted advertising to its users when logged into its services. In 2014 it also started serving up behaviourally targeted advertising on other websites, similar to most dedicated online marketing companies. Contains browser and user unique ID combinaton, used for targeted advertising.

Lifespan: 3 months

Host: .google.com

Name: NID

Description: This domain is owned by Google Inc. Although Google is primarily known as a search engine, the company provides a diverse range of products and services. Its main source of revenue however is advertising. Google tracks users extensively both through its own products and sites, and the numerous technologies embedded into many millions of websites around the world. It uses the data gathered from most of these services to profile the interests of web users and sell advertising space to organisations based on such interest profiles as well as aligning adverts to the content on the pages where its customer's adverts appear.

Lifespan: 6 months

Host: .krxd.net

Name: _kuid_

Description: This domain is owned by Krux Digital, a Salesforce company providing a data management platform that enables real-time profiling of visitor interests.

Lifespan: 6 months

Host: .yahoo.com

Name: s

Description: This domain is owned by Yahoo. The main business activity is: Search / Advertising.

Lifespan: 7980 years

Host: yahoo.com

Name: b

Description: This domain is owned by Yahoo. The main business activity is: Search / Advertising.

Lifespan: 7980 years

Host: .yahoo.com

Name: BVxxxxxxxxxxxxxxxxxxxxxxxxx

Description: This domain is owned by Yahoo. The main business activity is: Search / Advertising.

Lifespan: a year

Statistics Cookies

Polestar uses Google Analytics, which gives us insights in to how you use our websites. This data includes which pages you viewed, which links you clicked on, how long you spent on a page, cars that you have built in our configurator, and what device you have used, We use this data to help us understand how people use our website and to ensure that it functions correctly. This data is not used for marketing or advertising and is not shared with third parties.

Pixels, beacons and other tracking technologies

Polestar uses tracking pixels for the purposes of measuring the performance of our ads. A tracking pixel is an HTML code snippet which is loaded when a user visits our website, clicks on our ads or opens an email containing a newsletter. We add tracking pixels to our website, ads newsletters by inserting a code in the website or email HTML code. This code contains an external link to the pixel server. If you visit the website, click on the ads or open the newsletter, the code will be processed, usually by your browser. The browser will then open the external link to the pixel server, and it will be registered in the server's log file that you clicked on a certain ad.

Other

First party

Host: everyday.polestar.com

Name: productionAccessKey

Description: -

Lifespan: a month

Host: www.polestar.com

Name: builderRedirectUrl

Description: -

Lifespan: 7980 years

Host: www.polestar.com

Name: builderRedirectUrl

Description: -

Lifespan: 7 days

Third party

Host: .datocms-assets.com

Name: __cfduid

Description: -

Lifespan: 7980 years

Host: .datocms-assets.com

Name: __cfduid

Description: -

Lifespan: 7980 years

Host: .datocms.com

Name: __cfduid

Description: -

Lifespan: 7980 years

Host: .logrocket.io

Name: __cfduid

Description: -

Lifespan: 7980 years

Host: c.la1-c1-cdg.salesforceliveagent.com

Name: awxxxx

Description: Used to attribute commission to affiliates when you arrive at the website from an affiliate referral link. It is set when you click on one of our links and used to let the advertiser and us know the website from which you came.

Lifespan: Session

Host: c.la1-c2-par.salesforceliveagent.com

Name: awxxxx

Description: Used to attribute commission to affiliates when you arrive at the website from an affiliate referral link. It is set when you click on one of our links and used to let the advertiser and us know the website from which you came.

Lifespan: Session

Host: d.la1-c1-cdg.salesforceliveagent.com

Name: awxxxx

Description: Used to attribute commission to affiliates when you arrive at the website from an affiliate referral link. It is set when you click on one of our links and used to let the advertiser and us know the website from which you came.

Lifespan: Session

Host: d.la1-c2-par.salesforceliveagent.com

Name: awxxxx

Description: Used to attribute commission to affiliates when you arrive at the website from an affiliate referral link. It is set when you click on one of our links and used to let the advertiser and us know the website from which you came.

Lifespan: Session

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