Information Notice – General Data Analysis for Research & Development of Products and Services


Polestar Performance AB, a Swedish legal entity with company registration number 556653-3096 with address Assar Gabrielssons Väg 9, SE-405 31, Gothenburg, Sweden, hereinafter referred to as “Polestar”, “we”, “us”, will as controller process your personal data as further described below.

Purpose and legal basis for processing

To better understand how to improve our products and services – and which new ones to develop – we take a data-driven approach and leverage vehicle, product, customer and sales data to inform the direction of the development of products and services. The processing spans a wide range of analytics, modelling and research performed by our analysts and data scientists.

The legal basis for this processing is legitimate interest. We will generally not seek your consent unless this is deemed necessary in the individual case or required by applicable law. However, where possible, we restrict analyses to anonymized or pseudonymized data. The processing does not include any automatic decision making, such as profiling, of you.

Data Categories

The data we process are not tied or limited to a specific products or services (e.g., Polestar Connect, Polestar ID, Connected Safety, etc.), but refers to a broad range of data analyses towards the general goal of product and service development. No data collection is done as part of the data processing outlined in this notice. But we refer to information notices of services published at for further information about which data are collected and its retention time.

Disclosure / Recipients of your personal data / Transfer

Your personal data will be disclosed to and processed by our affiliates for the above purposes. In relation to affiliates located outside of the European Economic Area (EEA), we will transfer your personal data with the basis of the Standard Contractual Clauses adopted by the European Commission.

Termination of data collection

We follow the termination of data collection referred to information notices of services published at You as the owner of the vehicle and other data we collect need to contact our Customer Service, either by phone, email or via the form as described in the end. To find the contact information relevant to your market, please visit the link

Right to lodge a complaint with a supervisory authority

If you believe that we are processing your personal data in violation of privacy laws and regulations you have the right to lodge a complaint with the supervisory authority. The supervisory authority in Sweden is Datainspektionen with address:


Box 8114

SE 104 20 Stockholm


To exercise your rights as a data subject, e.g. to obtain information or access to Personal Data that Polestar process, kindly use this WEB FORM.

For more information on your rights in relation to our processing of your personal data and contact details for further information and complaints as well as contact details to our Data Protection Officer, please see the Privacy Policy.

Polestar Automotive UK Ltd is an appointed representative of Volvo Car UK Limited which is authorised and regulated by the Financial Conduct Authority under firm reference number 678616 for credit broking. Polestar © 2022. All rights reserved.
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