Privacy

Information notice – Purchase of Polestar pre-order on Polestar.com

Controller

Polestar Performance AB, a Swedish legal entity with company registration number 556653-3096 with address Assar Gabrielssons Väg 9 405 31 Göteborg, Sweden, and Polestar Automotive UK Limited, a UK legal entity with company registration number 11926357 with address Li Close, Ansty Park Ansty, Coventry CV7 9RF, United Kingdom, hereinafter referred to as “Polestar”, “we” and “our”, are joint controllers who will process your personal data as described below. Polestar Performance AB is the provider of the technical platform, and Polestar Automotive UK Limited is the company from which you purchase a pre-order from.

Purpose and legal basis for processing

We process the personal data that you provide in connection with your purchase of the pre-order through our website. The purpose of our processing is to administer your purchase of a pre-order and to communicate with you for the purposes of entering into an order and/or a binding sales contract for a Polestar vehicle, follow up on the delivery and your satisfaction through surveys. We will also process the personal data that you provide to us for the purposes of statistics, and to communicate with you in relation to your pre-order and other matters concerning your pre-order. We will furthermore process your personal data in order to be able to recognise you as a recurrent customer and thus enhance your experience as a customer. The legal basis for our processing of your personal data, in order to administer your purchase, is that this processing is necessary for the performance of our contract with you. The legal basis for our processing of your personal data is done in order to follow up on your purchase process and your satisfaction, statistics, and to communicate with you in relation to eventual business updates and other matters concerning the pre-order as well as to recognise you as a recurrent customer, hence this processing is necessary for the purposes of our legitimate interest.

In addition to above, we will also process your personal data for marketing purposes. Besides processing your personal data to be able to send you our marketing communication material we will process your eventual response and interactions with the digital marketing communication that you receive and your purchase history in order to deliver relevant and high quality marketing communication and for statistical purposes. Your personal data will in this context be used for online and social profiling purposes in order to improve our marketing communication. If you have accepted our use of cookies, we moreover combine your personal data with your online behaviour on our websites when possible. The legal basis for our processing of your personal data for marketing purposes, including our processing in relation to be able to deliver relevant and high quality marketing communication as well as online and social profiling is your consent. You have the right to withdraw your consent to our processing of your personal data related to marketing purposes at any time. Please direct a request for withdrawal of consent to Polestar using the contact information found in Legal contacts.

Disclosure and recipients of your personal data

Your personal data will be disclosed to and processed by our affiliates and business partners for the above purposes. In relation to our business partners located outside of EEA, we will transfer your personal data with the basis of the Standard Contractual Clauses adopted by the European Commission - safeguarding your personal data.

Retention time

We will retain your personal data up to twelve (12) months after your purchase. Please note that we will retain your personal data up to twelve (12) months after you have opted-out from receiving further marketing communication material from us.

Your rights and Polestar contact information

For more information on your rights in relation to our processing of your personal data and contact details for further information and complaints as well as contact details to our Data Protection Officer, please see Legal contacts.

Polestar Automotive UK Ltd is an appointed representative of Volvo Car UK Limited which is authorised and regulated by the Financial Conduct Authority under firm reference number 678616 for credit broking. Polestar © 2021. All rights reserved.
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