Polestar Performance AB, a Swedish legal entity with company registration number 556653-3096 with address Assar Gabrielssons Väg 9, SE-405 31, Gothenburg, Sweden, hereinafter referred to as "Polestar", "we", "us", will as controller process your personal data as further described below.
When you visit our web site, we will use cookies and similar technologies to enhance your browsing experience, personalise content and ads, to provide social media features, and to analyse our traffic. Thus, cookies might store information about you, your preferences or your device. The information does not usually directly identify you, but it can give you a more personalised web experience. In order for the website to function properly, we always strive to use strictly necessary cookies, however, in order to provide you with the optimal experience and functions on this website and to provide you with personalized content, we will use functional, performance, advertising and statistic cookies provided that you have given your consent to such use.
Because we respect your right to privacy, you can choose not to allow some types of cookies. The tables in the below set out the specific cookies within each category that are used on this website and specifies the purpose for each cookie as well as how long the information will be stored. Click on the different category headings to find out more and choose your settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.
Cookies are small text files that are stored on your device when you visit a website. They help us enhance your user experience on our site and help us learn what information interests you. In order to put you in control we have created a cookie privacy manager that allows you to decide how cookies are used when you visit our polestar.com websites. To change your cookie preferences please delete your cookies in your browser, and reload this page.
We will need to use a cookie to remember the choices that you have made in our cookie privacy manager. This will have a couple of consequences:
- If you delete all your cookies you will have to update your preferences with us again.
- If you use a different device or browser you will have to tell us your preferences again.
Legal basis for processing
Since the website would not work without the strictly necessary cookies, this category of cookies is always on when you visit our website. The legal ground for using strictly necessary cookies is our legitimate interest in providing you with a functioning website.
However, when functional, performance, statistics and advertising cookies are used, we rely on your consent. Upon entering the website the first time, you will see a banner with information about our use of cookies and be requested to consent to the use of cookies. You are not required to consent to functional, performance and advertising cookies to access the website, however, some services and functions require the use of cookies and may be limited or inaccessible without your consent.
We process your geolocation data in the form of your IP address to ensure that we can provide you with the services closest to your current location. This functionality will be used throughout our website. The consent for this is taken through your browser and can be adjusted within the browser settings.
You have the right to withdraw your consent at any time which you do by directing a request for withdrawal of consent to the Data Protection Officer. Should you wish to contact us about this data or other personal data that we might process in relation to you, please refer to the “Your rights and contact information” section below.
Disclosure / Recipients of your personal data
Your personal data will be disclosed to and processed by our affiliates and business partners such as our advertising partners, including e.g. Salesforce which is further described in the below, third-party data providers, our media agency, providers of demand-side platforms (DSPs), analytics partner and social media platforms. These collaboration partners are located within the EU/EEA (including Sweden, Norway, Ireland, The Netherlands, UK, Germany and Belgium) and the US. When we transfer your Personal Data to a third-country, which have a lower level of protection of personal data than within the EU/EEA, we use the standard contractual clauses approved by the European Commission to ensure a sufficient level of protection for your personal data. For further information regarding with which parties we share your personal data, please see the third-parties listed in the below tables.
Retention time
We will retain your personal data in accordance with what is stated in the tables below for each cookie.
Your rights and contact information
For more information on your rights in relation to our processing of your personal data and contact details for further information and complaints as well as contact details to our Data Protection Officer, please visit our Privacy Policy.
Salesforce
One of our collaboration partners is Salesforce that provides a technology platform (Audience Studio and Data Studio) that helps us to manage and protect our customer data. We use Salesforce Audience Studio to compile data about your behaviour on our website and data that you have provided to us previously (provided that you have consented to such processing) in order to create segments. Please read more about how we conduct profiling in our Privacy Policy under “Marketing”. Salesforce Audience Studio uses various types of cookies including e.g. HTTP cookies which includes a unique user ID that is placed on your device or computer as well as pixel tags used to obtain information about the computer or device that is used when you view a certain web page, e.g. the IP address of the computer or device to which the pixel tag is sent and the browser type.
For further information regarding Salesforce Audience Studio, please visit: https://www.salesforce.com/products/marketing-cloud/sfmc/audience-studio-privacy/.
In the below tables we have listed the specific cookies used on our website that are placed by Salesforce.