Polestar Performance AB, a Swedish legal entity with company registration number 556653-3096 with address Assar Gabrielssons Väg 9, SE-405 31, Gothenburg, Sweden, hereinafter referred to as "Polestar", "we", "us", will as controller process your personal data as further described below.
When you visit our web site, we will use cookies and similar technologies to enhance your browsing experience, personalise content and ads, to provide social media features, and to analyse our traffic. Thus, cookies might store information about you, your preferences or your device. The information does not usually directly identify you, but it can give you a more personalised web experience. In order for the website to function properly, we always strive to use strictly necessary cookies, however, in order to provide you with the optimal experience and functions on this website and to provide you with personalized content, we will use functional, performance, advertising and statistic cookies provided that you have given your consent to such use.

Because we respect your right to privacy, you can choose not to allow some types of cookies. The tables in the below set out the specific cookies within each category that are used on this website and specifies the purpose for each cookie as well as how long the information will be stored. Click on the different category headings to find out more and choose your settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.

Cookies are small text files that are stored on your device when you visit a website. They help us enhance your user experience on our site and help us learn what information interests you. In order to put you in control we have created a cookie privacy manager that allows you to decide how cookies are used when you visit our polestar.com websites. To change your cookie preferences please delete your cookies in your browser, and reload this page.

We will need to use a cookie to remember the choices that you have made in our cookie privacy manager. This will have a couple of consequences:

  • If you delete all your cookies you will have to update your preferences with us again.
  • If you use a different device or browser you will have to tell us your preferences again.
Change cookie preferences

Legal basis for processing

Since the website would not work without the strictly necessary cookies, this category of cookies is always on when you visit our website. The legal ground for using strictly necessary cookies is our legitimate interest in providing you with a functioning website.

However, when functional, performance, statistics and advertising cookies are used, we rely on your consent. Upon entering the website the first time, you will see a banner with information about our use of cookies and be requested to consent to the use of cookies. You are not required to consent to functional, performance and advertising cookies to access the website, however, some services and functions require the use of cookies and may be limited or inaccessible without your consent.

We process your geolocation data in the form of your IP address to ensure that we can provide you with the services closest to your current location. This functionality will be used throughout our website. The consent for this is taken through your browser and can be adjusted within the browser settings.

You have the right to withdraw your consent at any time which you do by directing a request for withdrawal of consent to the Data Protection Officer. Should you wish to contact us about this data or other personal data that we might process in relation to you, please refer to the “Your rights and contact information” section below.

Disclosure / Recipients of your personal data

Your personal data will be disclosed to and processed by our affiliates and business partners such as our advertising partners, including e.g. Salesforce which is further described in the below, third-party data providers, our media agency, providers of demand-side platforms (DSPs), analytics partner and social media platforms. These collaboration partners are located within the EU/EEA (including Sweden, Norway, Ireland, The Netherlands, UK, Germany and Belgium) and the US. When we transfer your Personal Data to a third-country, which have a lower level of protection of personal data than within the EU/EEA, we use the standard contractual clauses approved by the European Commission to ensure a sufficient level of protection for your personal data. For further information regarding with which parties we share your personal data, please see the third-parties listed in the below tables.

Retention time

We will retain your personal data in accordance with what is stated in the tables below for each cookie.

Your rights and contact information

For more information on your rights in relation to our processing of your personal data and contact details for further information and complaints as well as contact details to our Data Protection Officer, please visit our Privacy Policy.


One of our collaboration partners is Salesforce that provides a technology platform (Audience Studio and Data Studio) that helps us to manage and protect our customer data. We use Salesforce Audience Studio to compile data about your behaviour on our website and data that you have provided to us previously (provided that you have consented to such processing) in order to create segments. Please read more about how we conduct profiling in our Privacy Policy under “Marketing”. Salesforce Audience Studio uses various types of cookies including e.g. HTTP cookies which includes a unique user ID that is placed on your device or computer as well as pixel tags used to obtain information about the computer or device that is used when you view a certain web page, e.g. the IP address of the computer or device to which the pixel tag is sent and the browser type.

For further information regarding Salesforce Audience Studio, please visit: https://www.salesforce.com/products/marketing-cloud/sfmc/audience-studio-privacy/.

In the below tables we have listed the specific cookies used on our website that are placed by Salesforce.

These cookies are necessary for our website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.

These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. The purpose of these cookies is to provide you with a more personalised experience on our site based on your previous visits and selections. If you do not allow these cookies then some or all of these services may not function properly.

These cookies may be set through our site by our advertising partners. They can be used and shared by those companies to build a profile of your interests and show you relevant adverts on other sites. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaigns. They remember that you have visited a website and this information is shared with other organisations such as advertisers. Quite often, targeting or advertising cookies will be linked to site functionality provided by the other organization.This is based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

Polestar uses Google Analytics, which gives us insights in to how you use our web sites. This data consists of; e.g., which pages you viewed; which links you clicked on; how long you spent on a page; cars that you have built in our configurator; what device you have used; We use this data to help us understand how people use our web site and to ensure that it functions correctly. This data is not used for marketing or advertising and is not shared with third parties.

Polestar uses tracking pixels for the purposes of measuring performance of our ads. A tracking pixel is an HTML code snippet which is loaded when a user visits our website, click on our ads or opens an email containing a newsletter. We add tracking pixels on our website, in our ads and in our newsletter by using a code in the website’s HTML code or in the email. Such code contains an external link to the pixel server and if you visit the website, click on the ads or opens the newsletter, the code will be processed, usually by your browser, and the browser will open up the external link to the pixel server and it will be registered in the server’s log file that you clicked on a certain ad.

Polestar © 2023 All rights reserved
LegalEthicsPrivacyCookiesAccessibility Statement
Change location: